Leadership Development
Your leadership team already knows what's wrong. They just can't say it out loud yet.
Amy creates the space where they can. Two to three day retreats, executive coaching, and leadership development for heavy equipment dealerships, all built on the foundation that real transformation starts with the truth.
Let's TalkAmy built a team around one idea: get leaders in the room and make it safe enough to be honest. Everything we offer starts there.
Get your leadership team in a safe space, and into the truth.
2-day retreats and 6-month programs for executive teams ready for real transformation.
Executive Team Coaching →
Your best tech just got promoted, and they don't know how to lead... yet.
A 6-month individual coaching + online program that gives a new manager the foundation they need to become the leader you see in them.
SPARK for Front-Line Leaders →
Sometimes you just need someone in your corner.
1-on-1 coaching for leaders at every level, from finding your footing to navigating complexity.
Individual Coaching →
Online Learning
Learn on your own terms.
Self-paced online courses for everyone in heavy equipment, from your newest parts counter person to your most seasoned subject matter expert, all built from the same frameworks we use in our coaching and retreats.
Leadership Ignite Online
Our core professional development curriculum built for everyone in heavy equipment. Build self-awareness, communication skills, and learn how to navigate conflict.
Train the Trainer
Learn how to deliver engaging training that actually lands. 8 modules + 1 coaching call.
$850
Training Design
Build effective training programs from scratch. 6 modules + practice lab + 2 coaching calls.
$850
Now that Iβve had time to reflect and take everything in as a whole, I can honestly say I have never taken a class/course that has had such an impact. I think everyone in the world should be required to attend your class and world would be a better place. Itβs not only your course, but you in general. You have a way of connecting with everyone that makes you the perfect instructor.
Chris R.
It was a great experience to see how everybody, including myself, can improve in such a short time.
Francisco B.
Everything was very important, simply everything was new and useful.
Manuel L.
This is the best training I have ever had. The material is great but Amy makes it what it is. Her perspective and positivity actually had me wishing the class was longer. I walked out feeling like I have the tools to really excel at my job.
Steve B.
April 2024
Life Changer - this course changed my mindset and strategies and will help me to be a better communicator.
Ron S.
Anyone dealing with people needs this.
Josh A.
5 stars, totally worth it.
Oliver J.
It was great!! Highly recommended.
Christopher C.
The entire program was far more engaging than I expected. Amy is a terrific presenter and is genuine, able to reach the audience in a natural and non-intimidating way. I very much look forward to doing it again.
Tony O.
Amy brings so much to this training. She brings the best of me out in ways I have a difficult time doing myself.
Anthony G.
I got something new every day. I loved everything.
Bud C.
I have learned a lot which I will apply throughout my career and personally.
Mlungisi D.
Never got bored, really enjoyed learning everyday.
Austin J.
Meet Amy Parrish
Amy has spent 20 years coaching and working with leaders exclusively in heavy equipment OEMs and dealerships. She's not a consultant looking in, she's someone who has lived it, and still does, alongside the leaders and teams she works with every day.
She built Iluma around one belief: when you make it safe enough to tell the truth, everything changes.
Meet the team →