Who We Are
Amy Parrish has spent 20 years inside heavy equipment OEMs & dealerships, not as a consultant looking in, but as someone who lives it alongside the leaders and teams she works with. Through her deeply connected work, she saw a gap that nobody was filling.
Heavy equipment is an industry built on technical excellence. People rise because they're really good at what they do: they know the machines, they know the customers, and they get results. But somewhere between being great at the work and being responsible for a team, there's a leap that most leaders have to figure out on their own.
Amy built Iluma to close that gap. Not with textbooks or boilerplate corporate training programs, but with something this industry rarely has time for: the hard conversations that create deep and lasting change.
That's the work. Get in the room. Make it safe. Tell the truth. Everything else follows.
The Team
Meet the people behind the work.
Amy Parrish
20+ years inside heavy equipment dealerships. Amy works with CEOs, VPs, directors, and regional managers: the leaders setting the tone for the whole organization. If you need someone who understands your world and won't let you hide from what needs to change, that's Amy.
Devon Gilchrist
Devon is Iluma's Director of Operations and Leadership Coach. She coaches front-line managers and emerging leaders, and brings 20 years of experience in operations, technical expertise and systems thinking, and leadership development.
Brooke Hunter
Brooke is Iluma's Facilitator, Curriculum Designer and Coach. She builds the programs and training materials that make our coaching work stick. With 25 years of experience, she knows how to turn big ideas into something people can actually learn from.
